It's true that we care an awful lot about chocolate.
But we also care about supporting the communities around us and producing our chocolate in ways that are sustainable, better for the planet, and better for the people we work with. These are just some of the ways we do that.
Our Commitment to getting our ingredients ethically
We already have Fairtrade certification for our two most popular 250g blocks – 5 Roll Refined Creamy Milk and our 72% Dark Ghana. The cocoa beans for these blocks come from the Fairtrade Cooperative ‘Kuapa Kokoo’ in Ghana. The sugar we use also comes from Fairtrade certified suppliers in a range of countries. We are committed to doing more in this area, and are currently looking at a range of options in this regard.
In the meantime, we only source our other beans from the Ghana Cocoa Board, which is committed to ensuring the cocoa industry there is conducted in a socially responsible manner.
We are also members of World Cocoa Foundation which is dedicated to growing sustainable cocoa economies that benefit society. As such, we proudly support the Cocoa and Forests Initiative, which you can read more about here.
Looking out for our neighbourhood
Porirua is our home and it’s a community we love to see thrive. So we support the Porirua Youth Awards to reward the inspirational, hard-working, talented and visionary young people around us.
Looking out for our Pacific Family
We first started getting cocoa from our neighbours in Samoa back in the 1960s. It’s a relationship we cherish, and one we want to nurture. So with Matt Whittaker at the helm, we recently helped to start the Whittaker’s Cocoa Improvement Programme.
We are committed to helping to grow the yield and improve the cocoa quality for the whole industry and especially our long-time partners – the Va’ai Plantation.
The benefits to the community are that we can develop a sustainable market for their cocoa, help educate the farmers on the systems and techniques needed to grow export grade cocoa, and increase employment in northwest Savai'i.
Renewable Energy, please
We, like you, are quite keen on this planet. So we choose to get our energy needs from Meridian Energy, and they only generate power from 100% renewable energy sources of wind and water. (That’s another reason our chocolate leaves a great taste in your mouth.)
Using our Chocolate for Good
There are so many incredible organisations trying to make a difference in our communities, so where we can we like to help them too. In fact, last year alone we gave away 8,500kgs of chocolate. This was used by a wide range of charities, schools and other organisations to raise money through things like raffles. So our chocolate supports a vast range of projects across New Zealand and helps get some pretty sweet results.
Starship Children’s Hospital – The Big Egg hunt
We helped bring the world’s biggest egg hunt to New Zealand. One hundred giant eggs, all decorated by famous New Zealand artists and designers, were hidden around the country and with our special Big Egg Hunt app, Chocolate Lovers could find them and win prizes. This hugely popular event ran in 2014 and 2015 and raised thousands to help the Starship Children’s Hospital.
The New Zealand Breast Cancer Foundation
In 2012 we helped 12 Commerce students from Samuel Marsden to develop and sell their own White Raspberry Chocolate block to raise money for New Zealand Breast Cancer Foundation. They raised thousands for the cause, and at the same time gained incredible business experience.
In 2013 we got behind the New Zealand Breast Cancer Foundation again, this time with our special Milk Strawberry block. We committed $75,000 for continuous medical education, alongside a significant campaign to sell as many Milk Strawberry Blocks and raise as much money as possible.
No Palm Oil, Thank You
Like you, we love wildlife. Some palm oil production endangers this, so we’re not remotely interested and don’t use it in any of our products.
A helping hand for our staff
We have the most amazing, hard-working staff. And because we want to give every one a fair go, we have helped to employ many recent immigrants from places where English may not be their first language. To make them feel at home, we have partnered with professional English tutors to give them a leg up.
Kiwis for kiwi
As proud Kiwis, we want to do everything we can to help protect our native wildlife too. So we support ‘Kiwis for kiwi’. This fantastic charity is committed to growing the populations of our iconic native bird, the kiwi. In fact, their stated mission is to halt the 2% annual decline in our kiwi population, and turn it around into 2% annual growth. So they get behind community-led projects and raise awareness and funds across the country.
Kiwis for kiwi also run ‘Operation Nest Egg’ . This unique programme carefully finds, selects and collects eggs and young chicks from their burrows to raise them safely in captivity. They are released again once they are big enough to better handle the threats posed by pests like stoats. The chances of a kiwi chick surviving outside this programme are just 5%. But the chances of it surviving if it is nurtured by Operation Nest Egg are a much improved 65%.
To help with all of this, we created our own delicious chocolate kiwi. And every chocolate kiwi sold delivers another 20 cents to help Kiwis for kiwi with their work.
Eat a kiwi, save a kiwi. Now that’s weirdly delicious karma.