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Good Honest Chocolate


We like to think we could spot a block of Whittaker’s Creamy Milk from a mile off, but there’s more to packaging than how it looks.

Our packaging might be world class in design, quality and food safety, but we need to do better for the environment. So we’ve been re-thinking the future of packaging and what that might look like. Follow our journey as we road test ideas and solutions that bring us closer to 100% sustainable packaging.

138 trials completed and counting

How many sustainable packaging trials we’ve completed since March 2019.

82.51% recyclable

Our total packaging volume that’s currently recyclable.

Our timeline

  • 2025

    100% sustainable packaging across all our products

    So we can protect the environment for future generations.

  • 2021

    Long-run machine trial and transit testing begins

    Sending trial packs with sustainable packaging around the world to different environments.

  • 2020

    Compostable certification process starts

    This involves sending new packaging formulations away for review.

  • March 2019

    Factory trials and shelf-life tests begin

    To test sustainable wrapping on our machines and check chocolate remains of the highest quality over time.

  • 2019

    Packaging audit completed

    76% of Whittaker's packaging is currently recyclable.

  • 2018

    Sustainable packaging research begins

    Working with our suppliers to discover sustainable packaging options available.